Privacy policy


Lumen Labs, Inc. (“Lumos”) takes your privacy and the security of your information very seriously, and we encourage you to read this privacy policy carefully to understand how we collect and handle your information. This policy describes the type of information our website and our mobile app collect from you, and the steps we have taken to protect that information.

Lumos collects personal information you share with us when using our website, app or services. This information may include your name, address, telephone number, and email address, when you use our website, app or services. We use this information to provide you with our services, to improve the relevance of our communication, and to enhance the quality of website and our app.

Here are some links to help you navigate our privacy policy: 

If you have additional privacy or information security questions after reading this Privacy Policy, please contact us at info@lumoshelmet.co

 

WHAT DOES THE COMPANY DO?

Lumos is a next generation bicycle helmet that features integrated brake and turn signal lights to help cyclists more effectively communicate their intentions to drivers and people around them so that they stay safe and visible while riding on the road.

WHAT INFORMATION DOES COMPANY COLLECT FROM ME?

Lumos collects certain information from you when you share that information with us and when you use our app, our website and related services.

  • Personal Information: Lumos may collect your name and email address if you share that information with us via our website. If you decide to pre-order or purchase our product, we will collect your name, your email address, your delivery address, and the number of referrals you have made (in connection with any referral campaigns we may run).

  • Analytics Information: Lumos has partnered with select analytics partners (“Analytics Partners”) to collect information about how our website is used. Our Analytics Partners may collect information about how many times you visit our website, what you visit when you explore our website, what parts of our website you access, and what other sites you visit before and after visiting our website. You can learn more about our Analytics Partners at the end of this document in the section titled “Company’s Analytics Partners”.

  • Site Visit Information: Lumos also collects certain types of non-personal information whenever you visit our website. This information helps Lumos operate our app and our website, and provide other services, including advertisements, ad serving, and technical support. By “Site Visit Information” we mean information that does not identify you personally, such as IP address, device information, and browser information.

WHAT DOES COMPANY DO WITH THE INFORMATION IT COLLECTS?

Lumos collects information from you to provide services, and to alert you to exciting opportunities, and to improve the quality and functioning of our products and website. Lumos does not sell or lease the information you share with third-parties. You should read this section carefully to learn more about what we do with the information you share with us.

  • Lumos’s use of your Personal, Analytics, and Site Visit Information: Lumos uses the Personal, Analytics and Site Visit information we collect to keep in touch with you, to ship you products you order, to inform you about exiting opportunities, and to improve the quality of our Site, our products, and our services.

  • Site Visit Information: Lumos also collects certain types of non-personal information whenever you visit our website. This information helps Lumos operate our app and our website, and provide other services, including advertisements, ad serving, and technical support. By “Site Visit Information” we mean information that does not identify you personally, such as IP address, device information, and browser information.

  • Lumos may share Personal, Analytics, and Site Visit Information with Service Providers: When you purchase and/or a pre-order products on our site, we use select shipping partners to deliver your order to your designated shipping address. As such, your personal information (including your name and shipping address) will be shared with our shipping partners. We have contracts in place with our shipping partners that restrict their use of your personal information solely to the business activities required to deliver your product to you.

  • Legal and law enforcement requests: Lumos may also disclose, at its sole discretion, your Personal or Site Visit Information as required by law, or to comply with a legally binding request—like a subpoena, warrant, or similar legally enforceable request for information.

COMPANY USE OF COOKIES AND BEACONS

“Cookies” are electronic files many websites place on a visitor’s computer to store information that makes each visit to a respective site more efficient. Lumos uses both “session” and “persistent” cookies on its website. A session cookie stores information about you only while you are visiting our site, and is then deleted when you leave our site. Persistent cookies store information about you, your preferences, and information about other websites you visit, and it remains on your computer or device after you leave our website. To remove cookies, you may configure your browser to clear all cookies, or configure it to reject cookies whenever you visit a new website. Please consult your browser’s user guide for specific instructions on removing cookies.

“Beacons” are small graphic files with a unique identifier that are used to track a web or mobile site user’s online movements. Unlike cookies, beacons are embedded on websites, not downloaded on your computer or device. Lumos uses beacons to better manage content on our website and to improve the use and efficiency of our app.

As we discussed above, Lumos works with our Analytics Partners to improve the quality of our website, and to give you access to more relevant information. Our Analytics Partners may use session and persistent cookies, tracking beacons or other monitoring technologies. You can learn more about our Analytics Partners at the end of this document in the section titled “Company’s Analytics Partners”.

DOES COMPANY COLLECT PAYMENT CARD INFORMATION?

Lumos partners with Tilt and Stripe, a leading payment service provider, to process credit and debit card transaction completed through its website. While we retain the last 4 digits of your credit or debit card details for verification purposes, we do not collect, own, or store your full credit card or debit card information on our servers. You should consult Tilt’s terms of use by visiting http://policies.tilt.com/us/terms.html and Stripe’s terms of use to learn more about how it processes credit and debit card transactions for Lumos by visiting https://stripe.com/us/terms.

DOES COMPANY TRACK MY ACTIVITY ACROSS OTHER WEBSITES?

When you visit our website, we automatically collect the name of the website you visited from (called the “referring page”) and the name of the website you chose to visit immediately after ours (called the “exit page”), and information about other websites you have recently visited. This information is used to improve our website, but we cannot identify you from any information we receive from cookies (see “Does Lumos Use Cookies or Beacons?”). Lumos does not honor the “Do Not Track” settings available on most browsers. When Lumos’s website detects the Do Not Track signal from your browser, it will still collect referring and exit page information and other information when you visit our website.

CAN I CHOOSE TO STOP RECEIVING MARKETING MESSAGES FROM COMPANY?

Lumos may send you newsletters and other messages, including marketing emails, about exciting developments with our business, and to alert you to relevant advertisements and other opportunities. We will only send you communications if you give us express permission to do so by leaving us your email on our website. You can always choose to stop receiving newsletters or other communications from us by clicking the “unsubscribe” link at the bottom of a Lumos marketing message.

CAN CHILDREN USE COMPANY’S WEBSITE?

Our website and our app are not directed at children under 13, and we do not knowingly collect personal or other information from children under 13. Simply put, Lumos does not permit children users under the age of 13 to use our website to create accounts, or to perform any other type of activity. If you are the parent of a child under the age of 13, and you believe he or she has shared information with Lumos, please contact us at info@lumoshelmet.co so we can remove their information from our systems.

WHAT IF I LIVE OUTSIDE THE UNITED STATES?

Lumos is based in the United States, and our website is hosted there. If you are visiting our website from another country, the laws governing our website’s collection and use of personal information may be different from the laws of your country. If you decide to visit our website, use our app, or share your personal information with Lumos, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States.

WHAT IF I FOLLOW A LINK TO A THIRD-PARTY WEBSITE?

Lumos’s website and our app may contain links to third-party websites. Those websites are governed by their own privacy and data use practices and policies. Lumos does not have control over the privacy practices of the advertisers or other third-parties operating these websites, and we have no control over how these third parties collect or use the information you chose to share with them.

HOW DOES COMPANY PROTECT MY INFORMATION?

Lumos takes the security of your personal information very seriously. Lumos uses reasonable administrative, physical, and technical safeguards to secure the personal information you share with us. Despite these safeguards and our additional efforts to secure your information, Lumos cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third-parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personal information.

WILL COMPANY CHANGE THIS PRIVACY POLICY?

Lumos may update our privacy policy to reflect changes to our website and our information practices. If we make any material changes, we will notify you by posting a notice on our website with a link to our revised policy, and we may contact you if you have supplied us with a valid e-mail address. We encourage you to periodically visit this page for the latest information on our privacy practices.

HOW DO I CONTACT COMPANY?

For questions about this privacy policy or about Lumos’s privacy and information security practices generally, you can contact Lumos at info@lumoshelmet.co

COMPANY’S ANALYTICS PARTNERS

Lumos’s Analytics Partners help us improve the quality of our site, and improve the relevance and frequency of advertisements you receive. We have carefully selected each of our Analytics Partners, and are confident they take your privacy as seriously as we do.

Our Analytics Partners use a variety of techniques to collect de-identified, non-personal information about your visit to our website. These techniques are discussed in the “Does Lumos Use Cookies?” section of our privacy policy, and may include session and persistent cookies, web-beacons, and other tracking technologies.

In order to make sure you understand how our Analytics Partners handle your information and how they interact with our site, app, or services, we’ve listed each of our Analytics Partners below, explained what they do, and shared hyperlinks to their Terms of Use. You should visit these pages, as Lumos has no ability to control or monitor our Analytics Partners’ data collection or data use practices.

  • Google Analytics—Lumos partners with Google Analytics to provide insight into our site, and to improve the relevance of advertisements you receive. Google Analytics’ terms are available here: http://www.google.com/analytics/terms/us.html.

  • Facebook—Lumos partners with Facebook as a digital marketing and advertising platform to connect with potential users and customers. Facebook’s terms are available here: https://www.facebook.com/terms.php

  • Optimizely—Lumos partners with Optimizely to provide insight into our site and improve on our site structure and experience. Optimizely’s terms are available here: https://www.optimizely.com/terms/

  • SumoMe—Lumos partners with SumoMe to provide insight into our site and improve on our site structure and experience. SumoMe’s terms are available here: https://help.sumome.com/customer/portal/articles/1991685-terms-of-service

  • MixPanel—Lumos partners with Mixpanel to improve our insight into your use of our site. Mixpanel’s terms are available here: https://mixpanel.com/terms.

For information on how to opt-out of the services our Analytics Partners provide, you can visit the Digital Advertising Alliance’s Consumer Choice website at: http://www.aboutads.info/choices/